There are even videos where the partners themselves share how they managed to get a college education thanks to Starbucks and what are their thoughts about the program, like this one.
Talking about education, another Starbucks benefit is the “Tuition Reimbursement” where the company helps partners by subsidizing their tuition, books, and fees so that they can pursue advancement in professional development. The reimbursement can go up to $1000 a year when the partner checks a few boxes, such as: having a minimum of 6 months of continuous service and taking a course at an accredited educational institution towards a certificate, diploma, or degree program.
Programs like these can help prepare employees for higher positions and bigger accomplishments. Well-prepared partners can also boost their team’s performance because they’re constantly applying the acquired knowledge to their work. And another advantage is the fact that the support from an employer has the power to make someone feel considered and appreciated, this feeling is transformed into gratitude and it is shown in the employee’s dedication to the job.
Taking care of the partners
Following the health orientations during the pandemic, Starbucks implemented remote work for its corporate partners, and last year (2020), the company decided to extend its work-from-home policy for the Seattle Headquarters employees. This work mode is set to last until October 2021. But Starbucks affirmed that it envisions a more flexible workplace, maybe even a smaller one, for when the activities return to “normal”.
To help with this process of adaptation, Kevin Johnson, CEO, declared that the new layout will focus on emphasizing remote-working technologies and maybe include “hoteling features” that will make it possible for employees to reserve parking spots or spaces where they can work for the day. But, this decision is also based on a few other strategic factors… Johnson said to the partners that “This is more than a health and safety measure, but an intentional decision to help you manage your individual needs”.
It’s safe to say that this strategy intends to promote important new skills in the workers, especially self-management and productivity. This measure can also strengthen employees’ relationships since they have to improve their communication to not lose touch with each other and keep the business developing.
As long as we’re talking about taking care of employees’ health, Starbucks partners also are eligible for a universal benefits program that includes coverage from care plans and the possibility to select dental and vision plans. This helps to keep the partners in their best shape and condition, this way, they can give more and more dedication to the job. It’s a fact that a complete and healthy staff will always represent the strongest teamwork efforts.
Starbucks has a mindset to make sure that a partner feels that their impact was seen. It even set some directions on how to do it:
- Timely: Delaying the recognition lessens the impact.
- Genuine: The recognition mustn’t feel forced or an obligation.
- Shared: Employees want their peers and leaders to know about their accomplishments. Seeing someone being recognized also inspires the observer!
- Frequent: Partners should be thanked or praised regularly, it’s important to not take them for granted.
These were just a few of many strategies that every business can learn from Starbucks Partnership Culture. But, if you thought the lessons were “too advanced” for your business at the moment, remember that it’s important to focus on the intentions behind every benefit, philosophy, or program because that’s where all the important concepts are. So, if you found them interesting, go ahead and adapt what you’ve learned to the reality of your business. You’ll definitely make some great changes!