Location: Laval, QC
Schedule: full-time, 40 hours/week
Availability: ASAP
Salary: to be discussed
Languages : French and English

You are passionate about lead generation, conversion and funnel optimisation? You have an intrapreneurial spirit with the ability to manage multiple acquisition channels? You are data-driven, enjoy A/B testing and experimenting with innovative ideas? You are a team player and want to join a dynamic, highly engaged and collaborative marketing team?

The ideal candidate is a Growth Hacker with leadership skills, who will prioritize revenue and thrive in a high-growth company, optimizing digital campaigns in a B2B environment. Reporting into the Marketing Director, you are responsible for planning and executing end-to-end demand generation programs to acquire new business across a wide variety of channels, as well as paid campaigns. You will generate actionable insights based on analysis, driving a targeted approach to improve overall return on investment.

At Nutcache, we offer in return an excellent working atmosphere where camaraderie and humor are omnipresent. The team in place, made up of highly qualified people, promotes the transfer of knowledge and teamwork.

RESPONSIBILITIES :

• Ideate, forecast, develop and execute integrated marketing campaigns that generate and accelerate opportunities and pipelines of sales-qualified leads (MQL/SQL) in an ABX environment

• Build and maintain constant monitoring and performance analysis across all owned acquisition channels to drive continuous improvement

• Suggest and perform A/B testing initiatives based on your key recommendations and reporting, optimizing constantly every step of the funnel, with a focus on Conversion Rate Optimization (CRO)

• Stay up-to-date on best practices for lead generation and proactively recommend new tactics based on industry trends

• Engage and work with senior leadership to help identify and build exciting growth strategies

• Own and manage paid search ad campaigns: set targets and budgets and brief the creative team to deliver the needed assets

• Manage and develop new strategies, perform tests and implement technical audits to constantly optimize and align Nutcache’s SEO

• Be the key expert of SEO latest trends and algorithm changes

• Develop and implement email nurturing programs to support marketing campaigns and the sales activities

• Perform a thorough benchmark of competitor’s as well as best in class’ websites and online marketing initiatives

• Participate in the comprehensive mapping of the customer lifecycle

• Manage day-to-day responsibilities, growth budget and workflow of deliverables

QUALIFICATIONS:

• 5-10 years SaaS/tech industry experience in successful B2B demand generation role

• Bachelor in Marketing, Information systems, Business or related degree

• Deep understanding of growth marketing tactics to optimize all stages of the funnel

• Strong experience with Martech tool stack, including those below

• Recent Google Certifications (example: Growth, SEO, Adwords…)

• Proficiency in marketing effectiveness measurement, marketing KPIs and metrics

• Knowledge of CRM technologies (example: Hubspot, Salesforce, Pipedrive…)

• Knowledge of project management software an asset (Wrike, Monday, Asana…)

• Intrapreneurial, go-getter personality, driven by results and the passion to succeed

• Thinking “outside the box” spirit with a collaborative and inclusive approach

• Ability to build strong relationships with the Sales team and Customer Success

• Skilled strategist that can lead rapid testing and pivots

• Strong analytical, conceptual, methodical and organizational skills

• Completely fluent in French and English, both written and spoken

YOUR WORK ENVIRONMENT:

• Collective insurance

• Group RRSP

• RPDB

• Healthcare account with online medecine

• Virtual & in-office (hybrid)

• Reimbursement of professional contributions required for employment

• 3 weeks of vacation from the 1st year

• 4 days of sick leave and 2 personal days

• Free coffee, tea, and fruit

• Lunchtime social activities including BBQs organized during the summer

• Nice schedule flexibility

• Modern office in the heart of Laval, near the entertainment district, including rec room with lounge, ping pong, arcades and foosball

→ We kindly ask applicants to provide a short video of themself, explaining why they are the best candidate, alongside with their résumé.

We thank you for your interest in submitting your application, however we will only communicate with those shortlisted. All applications will be treated confidentially. Nutcache Technologies adheres to the principles of employment equity.

*The masculine is used to abbreviate the job offer.

Feeling you could be a great asset to the team?

Please submit your resume by email at:
Canada – rh@dynacom.com
Brazil – rhbrasil@nutcache.com